Ladies (very few of you) and gentleman (the many),

Welcome back to On Golf, presented by me, Luke Mangan.

I come bearing gifts:

Goodness gracious, it’s basically Scheffler, Scheffler, Scheffler if you think about it.

But serious, I need to go back and watch some Golf Channel Games because the ONE clip I saw from it was the tag team hole where Rory’s team finished a hole in like 23 seconds from tee box to cup. Seems like they had some fun out there, and gosh Rory just can’t catch a break against Scottie.

Golf is more than just dabbling in this new-age, entertainment-focused narrative. First LIV, now we’ve got TGL, grass league, these Golf Channel Games. Not to mention the explosion of golf personalities on YouTube and across socials.

I think it’s good for the game bc people will eventually find the style of golf they enjoy watching. The PGA Tour is slow (I love it), and not everyone wants to watch golf for 6 hours on a Saturday (I do).

Golf is opening itself up to be discovered and enjoyed by more and more people.

Cheers to that.

An interesting trend continues.

As I continue to write for MyGolfSpy, I’m being bombarded in the comments by people who probably know better than me (bummer).

Here’s what I think is happening:

The MGS faithful are a bunch of no-nonsense, by the book, traditionalists. MGS is perfect for them: completely unbiased product reviews that gives their audience straightforward answers.

Now just a couple years ago, they started playing into the golf culture side of media that they had yet to really tap into: Tour coverage, YouTube golf, style, etc. So when I started writing for them, that was my arena.

My writings have so far been about simulator clubs, TGL, and startup golf success in 2026.

My takes are through the lens of a 26 year old golf enjoyer who has slowly seen the game get more and more progressive. More and more fashionable. More and more inviting and open to any and all types of people, personalities, styles. SO, when I say brands should focus on:

Then I use Malbon and Manors as examples… I’m met with “just get shorts from Costco” and stuff like this:

What’s funny is I kinda agree with this guy, though I’m not sure why he felt so compelled to give me the whole schpeel. He admits there’s no social media presence for these guys, which is something I don’t think a startup brand can afford to ignore.

So, I’ve come to the conclusion that there’s much of the younger generation that’s not paying as close attention to MGS and their ultra-reliable, unbiased product reviews.

It’s rather the oldheads (nothing against ‘em) who aren’t able to see the shift that’s happening because they’re not on socials. They think Malbon is just Jason Day playing dress up because it’s the only place they see Malbon.

I get it. But golf in 20 years will be run by those who are 25-35 right now, and these are the trends that are taking root whether CTG44 believes it’s happening or not.

I digress.

This one goes to Doc Rose. Who knew we’d see TGL whistleblowers calling them out for “keeping us screen addicted morons busy.”

I really can’t believe all that. Loved reading every second of it.

I’m putting together a tech stack for 2026. If anyone of my readers runs a small business, particularly a solopreneur venture and has some convictions about CRM, LLM, Social tools, etc., I’m all ears.

I don’t need the fancy hubspot/salesforce that can do everything. Just need a place to keep track of who I’m serving, what I’m doing for them, a place for leads lists — the basic stuff.

Aiming to keep monthly costs at or below $200/month for everything outside of equipment.

GO GET IN A ROUND IF THE WEATHER PERMITS, MY GOOD FRIENDS!

Luke Mangan
On Golf